By visiting our site, you agree to our privacy policy regarding cookies, tracking statistics, etc.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Apple Monthly
  • LatestLatestLatest
    LatestShow More
    Apple Watch Update Brings a Simple Yet Super Useful Feature
    December 21, 2024
    Apple Tap to Pay
    Tap to Pay on iPhone Launches for Users in New Zealand
    November 25, 2024
    Panera Bread store
    Apple Card to End 3% Cash Back at Panera Bread
    November 24, 2024
    Scene from Wolfs movie
    Apple Pulls the Plug on ‘Wolfs 2’
    November 23, 2024
    A picture of four Google Pixel phones
    Pixel Owners More Confident in Resale Value Than iPhones
    November 22, 2024
  • iPhone 16iPhone 16iPhone 16
  • DealsDealsDeals
    DealsShow More
    Apple M2 MacBook Air Hits Record Low: Prime Day Deals Start at $749
    October 8, 2024
    Snag AirPods Pro 2 for Only $190 While This Deal Last
    September 2, 2024
    Save $150 on Apple AirPods Max – Best Deal Today
    September 2, 2024
    Snag the M2 MacBook Air $200 Off This Labor Day
    September 2, 2024
    Labor Day 2024: Best Laptop Deals You Can’t Miss
    August 31, 2024
  • GuidesGuidesGuides
    GuidesShow More
    Wi-Fi Turning On by Itself on iPhone? Here’s Why and How to Fix It
    November 14, 2024
    Does Aldi Take Apple Pay?
    October 24, 2024
    The Best iPads for Students in 2024
    October 8, 2024
    How to Activate Apple Intelligence on iPhone
    September 19, 2024
    Kaiju No 8: The Best Anime to Watch on iPad This Month
    September 8, 2024
Reading: Why Apple Quietly Launches Products—And Why It’s a Good Thing
Best Deals
Font ResizerAa
Apple MonthlyApple Monthly
  • LatestLatestLatest
  • iPhone 16iPhone 16iPhone 16
  • DealsDealsDeals
  • GuidesGuidesGuides
Search
  • LatestLatestLatest
  • iPhone 16iPhone 16iPhone 16
  • DealsDealsDeals
  • GuidesGuidesGuides

Apple Maps Web Beta Launches with New Features

Apple Monthly Contributor
Apple Monthly Contributor
July 25, 2024
FacebookLike
InstagramFollow
YoutubeSubscribe
TiktokFollow
  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
  • Contact Us
  • Advertiser Disclaimer
  • Sitemap
© 2024 Apple Monthly. All Rights Reserved.
Apple Monthly > Apple > Why Apple Quietly Launches Products—And Why It’s a Good Thing
Apple

Why Apple Quietly Launches Products—And Why It’s a Good Thing

Apple Monthly Contributor
Last updated: October 27, 2024 6:23 am
By Apple Monthly Contributor
5 Min Read
Share
Disclosure: This website contains affiliate links. If you click on a link and make a purchase, we may earn a commission.
SHARE

Apple is famous for its product launch events and is arguably the best at hosting them. These events attract millions of viewers who want to see the latest technology. Alongside these big announcements, Apple often quietly launches products. They usually use simple press releases or website updates.

The iPad Mini 7, released in October 2024, is an example. Instead of a big reveal, Apple chose to update its lineup after the Apple event. But why does Apple do this, and is it an effective strategy?

Apple tends to launch products quietly when the updates are incremental rather than revolutionary. When products have better performance, like a new chip or longer battery life, Apple often skips the big event. The iPad Mini 7’s upgrade to the A16 Bionic chip is an example of such a subtle update.

By saving big events for important products like the iPhone, Apple highlights major innovations. This approach also allows for regular updates to less prominent products, keeping them fresh without overwhelming the public.

History of Apple Product Launches

Here’s a look at some of the most notable products Apple has launched over the years:

March 2019 – Apple updated the iPad Mini 5th Generation. It has a better chip and improved performance, but the design stayed the same. The launch happened via press release.

July 2019 – Apple updated the MacBook Air (2019) included a True Tone Retina display. They added it to the Apple Store without a formal event.

October 2019 – Apple released the AirPods Pro. They have active noise cancellation, which surprised fans with their new features.

April 2020 – Apple brought back the iPhone SE. It has better parts but looks like the iPhone 8. They announced it with a simple press release, not a big event.

September 2020 – Apple released this update to the iPad Air and launched new Solo Loop bands for the Apple Watch 6 and SE. This added more ways to customize the watch.

December 2020 – Apple launched the AirPods Max, a premium over-ear headphones, updated its website, and sent out a press release.

June 2022 – Apple introduced the new M2 chip, but the external design remained mostly the same.

October 2024 – Apple quietly released the iPad Mini 7, featuring the A16 Bionic chip, another small change to its iPad lineup.

The Benefits of Quiet Product Launches

Business leaders lead the organization to overcome business obstacles to success according to the planned business goals.

Apple usually saves its big events for major product releases because they build more excitement and draw attention to the big innovations. Quiet launches, on the other hand, let smaller updates happen without stealing the spotlight from bigger announcements or overwhelming people with too much news.

Organizing a full event takes a lot of time and resources. For smaller updates, a simple press release is a cheaper and faster way for Apple to share the news because it lets them roll out updates quickly. This way also works well for loyal fans who appreciate steady improvements.

Since these launches are usually geared toward niche audiences or dedicated fans, it doesn’t really merit a huge shindig.

Wrapping Up

Whether it’s the iPad Mini 7 or the AirPods Pro, Apple has a clear plan for launching products without too much fanfare. These launches help the company focus on its key innovations. They also allow for regular updates to the wider product lineup. The next time Apple quietly adds a new product to its store, keep this in mind: it’s part of a smart plan.

Related


Discover more from Apple Monthly

Subscribe to get the latest posts sent to your email.

TAGGED:AppleiPad
Share This Article
Facebook Copy Link
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Apple Intelligence Subscription Could Cost Up to $20/Month

Jean Gilles
Jean Gilles
August 10, 2024
FacebookLike
XFollow
InstagramFollow
ThreadsFollow

Trending

Police Confiscate iPhones That Mysteriously Reboot

Apple has been improving iPhone security in recent years, and iOS 18 takes it even…

November 14, 2024

iPhone 16 Models Feature 45W USB-C Fast Charging, But There’s a Catch

Apple’s iPhone 16 lineup is getting alot of attention not just for its new sleek…

September 13, 2024

Apple TV+’s ‘InSight’ Feature Now Live in Beta 3

Apple TV+ is getting a feature similar to Amazon Prime Video's X-Ray! The new "InSight"…

July 9, 2024
AppleNews

Apple Watch Update Brings a Simple Yet Super Useful Feature

Apple just released software updates for all its devices, adding a lot of new features including an update with watchOS 11.2.

Jean Gilles
December 21, 2024

Your may also like!

AppleNews

Apple Watch Update Brings a Simple Yet Super Useful Feature

Jean Gilles
December 21, 2024
Apple

How To Check If Your iPhone Has Spyware

Jean Gilles
December 21, 2024
Apple Tap to Pay
News

Tap to Pay on iPhone Launches for Users in New Zealand

Jean Gilles
November 25, 2024
Panera Bread store
News

Apple Card to End 3% Cash Back at Panera Bread

Jean Gilles
November 24, 2024

Our website stores cookies on your computer. They allow us to remember you and help personalize your experience with our site.

Read our privacy policy for more information.

Quick Links

  • Privacy Policy
  • Cookie Policy
  • Terms and Conditions
  • Contact Us
  • Advertiser Disclaimer
  • Sitemap
Advertise with us

Socials

Follow Us
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?