A recent survey has revealed surprising insights about consumer confidence in smartphone resale values. Interestingly, Google Pixel owners expressed the highest confidence in their phones’ resale value, surpassing both Apple and Samsung users. The study, conducted by CNET, highlights shifting perceptions in the smartphone resale market.
Google Pixel users topped the confidence scale, while LG owners reported the highest overall confidence at 49%, despite LG’s exit from the smartphone market in 2021. Among major brands, Apple users showed 42% confidence, followed by Samsung at 34% and Motorola at 32%.
Generational differences also emerged, with younger users showing greater optimism. 47% of Gen Z and 43% of Millennials reported confidence in resale value, compared to only 34% of Gen X and 23% of older generations.
Also, 50% of Gen X and 59% of Elders admitted they’ve never considered their phones’ resale value, underscoring a generational gap in attitudes.
Despite these trends, 70% of Americans don’t sell their old smartphones. Meanwhile, the U.S. refurbished phone market was worth $8.67 billion in 2023 and is expected to grow to $26.67 billion by 2031.
