Apple benefits greatly from its deal, making Google the default search engine on Safari and recently earning $26 billion. While there are alternatives, Apple isn’t impressed with the competition.
Google has been labeled a monopolist in the U.S. due to its dominance in search, and its partnership with Apple is under scrutiny again. Microsoft’s Bing was considered a possible replacement, but Eddy Cue, Senior VP of Services, has stated that it never stood a chance.
Cue claimed that no amount of money from Microsoft could convince Apple to switch to Bing, not even if they offered the entire company. He emphasized that “there’s no price in the world that Microsoft could offer us” to make Bing the default search engine.
Even if Bing were free, Apple would still prefer Google because it found Bing’s search results lacking. The extra $26 billion in revenue likely makes sticking with Google an easy choice for Apple.
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