Forget fancy features—car buyers now want Apple CarPlay integration! A recent study by McKinsey & Co. (via Carscoops) found that many car buyers prioritize smartphone integration for their vehicles. Notably, over 35% wouldn’t even consider a car without Apple CarPlay, and 30% said the lack of CarPlay or Android Auto would be a dealbreaker.
The convenience of these smartphone integration systems is a major selling point. While aftermarket head units offer some flexibility, the convenience of pre-installed systems is undeniable. The convenience and likely higher resale value of factory-integrated CarPlay or Android Auto make them a compelling choice.
CarPlay Buyer Reactions and What’s Next
The CarPlay and Android Auto study revealed interesting user responses when their car lacked these features:
- 35% would stick with the car’s built-in system: This suggests some users prioritize familiarity over smartphone integration.
- Over half (52%) would rely on smartphones: This shows the strong preference for smartphone connectivity.
- 14% might switch brands: This indicates a potential dealbreaker for some.
Meanwhile, Apple is fueling the CarPlay fire with its next generation. WWDC 24 showcased exciting features like real-time car diagnostics (tire pressure) and EV charging status, promising a more integrated driving experience. The update arrives later this year for compatible vehicles, but details are scarce. So far, only Aston Martin and Porsche are confirmed for 2024 support.
