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Apple Monthly > News > Bloomberg: Apple to Integrate Google’s AI for Next-Gen Siri
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Bloomberg: Apple to Integrate Google’s AI for Next-Gen Siri

Jean Gilles
Last updated: November 6, 2025 7:30 am
By Jean Gilles
2 Min Read
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This is a picture of Gemini landing page.
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Apple plans to utilize a massive 1.2 trillion-parameter artificial intelligence system built by Alphabet’s Google to help power a complete overhaul of its Siri voice assistant, according to a Wednesday report from Bloomberg News.

The companies are reportedly finalizing an agreement where Apple would pay about $1 billion annually for access to this Google technology. Apple will use Google’s Gemini model as a temporary solution until its own proprietary systems are fully developed, Bloomberg noted. The 1.2 trillion parameter count, which measures the complexity of the AI model, vastly surpasses what Apple currently uses.

Historically, Siri has lagged behind competitors like Alexa and Google Assistant when handling involved, multi-step directions and integrating with external apps. Google declined to comment on the matter, and Apple did not immediately respond to Reuters’ request for comment.

This collaboration is separate from earlier talks about directly integrating Gemini as a chatbot inside Siri, the report clarified. The partnership won’t bring Google’s AI search features into Apple’s operating systems.

Apple announced in March that its AI improvements for Siri would be pushed back until 2026, though no reason was given for the delay. Rivals have moved quickly to add AI features; Google integrated its Gemini model into its assistant last year, and Amazon launched an AI-driven revamp of its Alexa assistant earlier this year.

To get its AI strategy back on track following months of delays, Apple restructured its leadership, placing Mike Rockwell in charge of Siri after CEO Tim Cook lost faith in former AI head John Giannandrea’s product development capabilities, as Bloomberg reported in March.

TAGGED:AIAppleArtificial IntelligenceGeminiGoogleSiri
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